This module focuses on strategic management, encouraging strategic thinking for business growth and competition. It explores how external and internal factors impact strategic decisions and sustainable competitive advantage. The module also emphasises problem-solving and global citizenship in analysing real-world business scenarios.

This module aims to equip you with the knowledge and skills to assess traditional and digital marketing theories, analyse planning issues, and review case studies with a focus on digital technology and multichannel marketing. You’ll gain skills for identifying marketing opportunities and planning in domestic and international markets, emphasising Effective Communication and Adaptability.

In this module, students will examine the strategic importance of logistics and operations management in global business. It focuses on efficient material and goods delivery while minimising costs, with real-world examples and case studies. Emphasises Problem Solving and Collaboration.

This module focuses on the role of people in international business, emphasising the importance of International Human Resource Management (IHRM) in achieving a competitive edge. It enhances your understanding of IHRM in an international context and aligns with the GAME Attributes of global citizenship and adaptability.

This module allows for independent research in business management, focusing on a relevant topic. It requires rigorous, unique research addressing specific issues, involving evaluation of contemporary theories and methodologies. Emphasises the GAME Attributes: Resilient, Adaptable, Collaborative, and Lifelong Learning.